Appreciative Inquiry of David Cooperrider Essay - 2

Appreciative Inquiry of David Cooperrider - Essay Example The questions asked are affirmative in nature and it focuses on the topic valuable to the people who are involved and directed at topics and issues for the success of the organization. This inquiry identifies â€Å"the area† where the organization needs to change. The change can be of different types which are as follows:   When an organization has to adapt to external factors, it may go through a major strategic change. Strategic organizational changes are usually quite transformative in nature as they include major adjustments and complete upheavals of the present way the organization operates.   People changes can be of large-scale or incremental. Large-scale people changes include replacement of the top executives with new employees in order to change the entire organization’s culture. Smaller-scale or incremental people changes include sending of management workers to team-building workshops and classes. These changes can be planned or unplanned, which may impact the employee’s attitudes towards work, behaviors of the individual and their performances.   Process changes define to be an attempt to improve the overall workflow efficiency and productivity of the organization. Organizations implementing these types of changes are highly successful when the new innovative process is applied to employee groups and the outcome of the new process work (Sharma, 2008).   In Silkeborg Council (Denmark) the problem in every department was absenteeism. The average number of working days that are lost over the first six months of 2001 was 9.25. One of the departments in which absenteeism was very high was the elderly care department. At this stage, the employees and the employers are inquired about the reason for absenteeism and then they are informed about the type of change which should be undertaken by them.   

Hawaiin Punch Case Study Example | Topics and Well Written Essays - 750 words

Hawaiin Punch - Case Study Example The marketing division plans on using social media so as to change from child centered focus to the actual purchaser (mothers). The company plans to reach to the Hispanic mothers, African American mothers as well as the multicultural and urban children. Through social media, the company can market its innovated brands. The new brands developed by the company were inspired by Hispanic flavors which also attracted the non Hispanic households. Since the new flavors were solely sold through the finished goods network, social media can be employed to increase their awareness on the end users as well as well as the indirect users. Currently the Company’s sales stand at $66, 262,410 realized through analog and print media. Through employment of social media, the soft drink company can later on evaluate the impact of social media from its sales volume. Social media advertising has the advantage of causing longer shelf time effect at lower costs. The company incurs extra allowances on payment of shelf space on new flavors with varied package sizes to the retailers. The allowance prices for the juice drink aisle and juice ranged from $15,000 to $250,000 per SKU for supermarket space. The amounts rise to $2.8 million allowance-cost per SKU for a national supermarket distribution shelf space. Based on the U.S per capita beverage consumption, the carbonated soft drinks consumption in 2004 were a solid 52.3 gallons which constitutes 28.7% market share. In 2004, the Hawaiian Punch producing Company made a profit of $66,262,410 which was majorly realized through analog and print advertising. Currently the product has a 94% brand recognition in the USA which is an exemplary figure in reference to its market share. In 2004, the company incurred 78% expense in cost of goods sold which was significantly contributed by its huge advertisement costs. The company has bears an enormous task in evaluating its brand equity, its direct consumers and trade consumers.