The Effects of World War Two Essay - 1124 Words

The Effects of World War Two WWII was one of the wars that had the most devastating effects on peoples live in Europe. During five years citizens of the different countries suffered from this brutal war to which they were condemned by their government. Two of the most affected home fronts during this war, were Britain, and Germany. Women, children were the most affected, and by many they were the moral support for their brigades, while men wre fighting in the front line. When war broke out in September 1939, the British government expected that the effects on life in Britain would be very serious. Throughout the 1930s there had been many predictions about the effects that bombing would have on cities. In May 1937 there was newsreel†¦show more content†¦Other volunteers manned the Auxiliary Fire Service, the Civil Defense or the Womens Voluntary Service, which looked after casualties, or worked as firewatchers to put out incendiary bombs. In 1944 and 1945 Britain was attacked from the air once again. At the time the government would only allow stories to be published in newspapers, which said how well the British people were coping. Britain can take it was one slogan. This was an example of propaganda. In fact there are many examples of people being very near to total despair in the winter of 1941. The Blitz had much more devastating effects than the government was prepared to admit: In October 1940 Balham underground station was hit by a bomb that burst a water main. Sixty-four people drowned. This story was never released until after the war, because many people sheltered from air raids in underground stations. If they had found out what had happened there might well hav e been panic (Talcott, pg 46). Rationing was introduced in January 1940 and was gradually extended during the war. Food was the main item, but petrol, clothing and furniture were also rationed. Rationing had two aims: 1. To make the supplies of food go as far as possible. This was very important because Britain was not producing enough food to feed the population in 1939. 2. To make sure that the people who needed food really got it. A council was set up to work out how much nutrition different peopleShow MoreRelatedWorld War Two And Its Effect On The World1485 Words   |  6 PagesWorld War Two World War Two began in 1939 and it when for six year, World War Two lasted until both the Germans and the Japanese had surrendered in 1945, which was six years after it began. It began in September 1939 when Britain and France declared war on Germany after Germany had invaded Poland. January 1933 Adolf Hitler became Chancellor of Germany and he immediately he secretly built up Germany s army and weapons. In 1934 he made the size of the army bigger and he began to build warships andRead MoreThe Effect World War Two Had on America2669 Words   |  11 PagesThe Effect World War II had on America â€Å"The world must know what happened, and never forget.† - General Eisenhower (World War 2 Quotes.). World War 2, also known as the Second World War, was a war fought from 1939 to 1945 in Europe and, during much of the 1930s and 1940s, in Asia. The war in Europe began in earnest on September 1, 1939 with the invasion of Poland by Nazi Germany, and concluded on September 2, 1945, with the official surrender of the last Axis nation, Japan. However, in Asia theRead MoreWorld War Two Causes and Effects Essay1960 Words   |  8 PagesWorld War II: Causes, and Affects In the history of the world there are many occurrences that have changed life and the world, as we know it. The history of conflicts in the world is just as long as the histories of man have bee recorded. 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The theme of Hitler and Goebbels, (Paul JosephRead MoreTo What Extent Did World War Two Help The United States Of America Recover From The Effects Of The Great Depression1464 Words   |  6 PagesGreat Depression To what extent did World War Two help the United States of America recover from the effects of the Great Depression? Nirbhay Bondili Historical investigation Mr. Lissina May, 1, 2017 Question: To what extent did World War Two help the United States of America recover from the effects of the Great Depression? Evaluation of sources Source 1: Steindl, Frank G. What Ended the Great Depression? It Was Not World War II. Independent Review 12, no. 2 (2007)Read MoreThe War I And World War II1660 Words   |  7 PagesTwo of the most significant events in thehistory of the world were World War I and World War II. World War I occurred from 1914 to 1918. World War I was caused by militarism, alliances, nationalism, imperialism and assassination (MANIA). 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Do you think the nuclear bombs and other chemicals used during war affect the environmentRead MoreEffects Of The Cold War On The World1572 Words   |  7 PagesNguyen The Cold War was a time of conflict that occurred somewhere around 1945 and 1990 although some International scholars held the thought that the Cold War began in 1917 Russian disclosure in any case, it was between the USA and its allies mostly the Western nations and the Eastern coalition led by the USSR however, the two forces did not battle or utilized weapons against one another, it was battled through Nuclear Arms race, intermediary wars, ideological impact and propaganda war and in this mannerRead More The After Effects of Hitler Essay917 Words   |  4 PagesAfter Effects of Hitler Hitlers actions during World War II had a profound effect on world society during the war, but the effects after the war were just as important, if not more important. During the war, Hitlers action outraged most of the world, yet his actions had effects on the entire world after the war as well. For instance, economically, countries involved in the war either benefited from the war in the form of jobs and industrial revolutions, or countries involved in the war, suchRead MoreEffects of the Yom Kippur War on Arab Israeli Relation764 Words   |  4 PagesDescribe the Effects of the Yom Kippur War on Arab Israeli relations. (12 marks) The Yom Kippur War happened in October 1973, which involved the Arabs and the Israelis, as well as two superpowers, the USA and the USSR. At the end of the war, the Israelis had won. However, the Israeli government and people were shocked by how the Arabs did. The Yom Kippur War has led to a number of effects on the Arab-Israeli relations, which can be classified as two aspects, short term and long term

The Picture of Dorian Gray Vocabulary List Free Essays

The Picture of Dorian Gray Vocabulary List 1 (Q2) Precis (noun): Make summary of. â€Å"I know she goes in for giving a rapid precis of all her guests. † (Pg. We will write a custom essay sample on The Picture of Dorian Gray Vocabulary List or any similar topic only for you Order Now 14) Ravelled (verb): To tangle or entangle. â€Å"†How horribly unjust of you! † cried Lord Henry, tilting his hat back and looking up at the little clouds that, like ravelled skeins of glossy white silk, were drifting across the hollowed turquoise of the summer sky. † (Pg. 15) Candour (noun): The state or quality of being frank, open, and sincere in speech or expression; candidness. All the candour of youth was there, as well as all youth’s passionate purity. † (Pg. 26) Sovereignty (noun): Rightful status, independence, or prerogative. â€Å"It has its divine right of sovereignty. † (Pg. 35) Hedonism (noun): Doctrine that pleasure or happiness is the highest good. â€Å"A new Hedonism–that is what our century wants. † (Pg. 36) Staccato (adjective): Shortened or detached when played or sung. â€Å"Suddenly the painter appeared at the door of the studio and made staccato signs for them to come in. † (Pg. 37) Caprice (noun): Sudden, unpredictable change, as of one’s mind or the weather. The only difference between a caprice and a lifelong passion is that the caprice lasts a little longer. † (Pg. 38) Vermillion (noun): A bright red, to reddish-orange color. â€Å"†It is quite finished,† he cried at last, and stooping down he wrote his name in long vermilion letters on the left-hand corner of the canvas. † (Pg. 38) Panegyric (noun): Formal or elaborate praise. â€Å"Then had come Lord Henry Wotton with his strange panegyric on youth, his terrible warning of its brevity. † (Pg. 40) Wizen (verb): To wither; shrivel up; dry up. Yes, there would be a day when his face would be wrinkled and wizen, his eyes dim and colourless, the grace of his figure broken and deformed. † (Pg. 40) Divan (noun): A sofa or couch, with no arms or back, often usable as a bed. â€Å"The hot tears welled into his eyes; he tore his hand away and, flinging himself on the divan, he buried h is face in the cushions, as though he was praying. † (Pg. 42) Hansom (noun): A low-hung, two-wheeled, covered vehicle drawn by one horse, for two passengers, with the driver being mounted on an elevated seat behind and the reins running over the roof. â€Å"Come, Mr. Gray, my hansom is outside, and I can drop you at your own place. Good-bye, Basil. It has been a most interesting afternoon. † -Lord Henry (Pg. 48) Indolence (adjective): Disliking work or effort; lazy; idle. â€Å"His father had been our ambassador at Madrid when Isabella was young and Prim unthought of, but had retired from the diplomatic service in a capricious moment of annoyance on not being offered the Embassy at Paris, a post to which he considered that he was fully entitled by reason of his birth, his indolence, the good English of his dispatches, and his inordinate passion for pleasure. (Pg. 49) Collieries (noun): A coal mine, including all buildings and equipment. â€Å"He paid some attention to the management of his collieries in the Midland counties, excusing himself for this taint of industry on the ground that the one advantage of having coal was that it enabled a gentleman to afford the decency of burning wood on his own hearth. † (Pg. 49) Cheroot (noun): A cigar having open ends. â€Å"When Lord Henry entered the room, he found his uncle sitting in a rough shooting-coat, smoking a cheroot and grumbling over The Times. (Pg. 49) Facile (adjective): Moving, acting, working, proceeding, etc. , with ease, sometimes with superficiality. â€Å"He invented a facile excuse, and having taken the vacant seat next to her, looked round to see who was there. † (Pg. 57) Liveried (adjective): Clad in livery as servants. â€Å"At last, liveried in the costume of the age, reality entered the room in the shape of a servant to tell the duchess that her carriage was waiting. † (Pg. 65) Expound (verb): To explain; interpret. Some day, when you are tired of London, come down to Treadley and expound to me your philosophy of pleasure over some admirable Burgundy I am fortunate enough to possess. † (Pg. 67) Cosmopolitan (noun): A person who is free from local, provincial, or national bias or attachment; citizen of the world. â€Å"Make s it quite cosmopolitan, doesn’t it? You have never been to any of my parties, have you, Mr. Gray? † (Pg. 71) Brocade (noun): Fabric woven with an elaborate design, esp. one having a raised overall pattern. â€Å"I went to look after a piece of old brocade in Wardour Street and had to bargain for hours for it. † (Pg. 72) How to cite The Picture of Dorian Gray Vocabulary List, Essay examples

The Arm Of The Starfish Essay Research free essay sample

The Arm Of The Starfish Essay, Research Paper The Arm of the Starfish The rubric of this book is The Arm of the Starfish. It was written by Madeleine L Engle. She named it The Arm of the Starfish, because Dr. O Keefe is analyzing starfish. Humans and Starfish are closely related and Dr. O Keefe is seeing if because sea star can regrow limbs possibly worlds can excessively. The scene of this narrative is in many topographic points in Portugal. Some of the topographic points in Portugal are Lisbon, Madrid, and Gaea. It is set in the present clip and during the summer. The supporter or chief character of this book is Adam Eddington. He is 16, close 17. He is non use to being on his ain. He is a great Marine biological science pupil. He grew up in New York, and worked with a scientist, Dr. Didymus, until Dr. Didymus sent him to work for Dr. We will write a custom essay sample on The Arm Of The Starfish Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page O Keefe. He is now traveling to Gaea to work for Dr. O Keefe. The adversary of this book is Typhon Cutter. He s at a high topographic point with the Embassy. He is really curiously shaped, with a big organic structure and really scraggy weaponries. Adam and others describe him as a spider. He has a girl, Carolyn Cutter, who is really beautiful, but isn Ts such a big enemy to Adam. She works for her male parent, until she finds out he is working against the Embassy. Adam Eddington was traveling to a little island in Portugal, Gaea, to work for Dr. O Keefe, an acclaimed scientist. At the airdrome, he meets a miss named Kali. She tells him to watch out for Canon Tallis and Dr. O’Keefe. He meets Canon Tallis and Poly, Dr. O Keefe s girl, and they become friends. Canon Tallis has to go forth so he leaves Poly to travel to Gaea with Adam. Adam loses Poly. He goes on to Lisbon and meets Kali. Kali brings him to run into her male parent Typhon Cutter. He has Poly and gives her dorsum to him. He so meets Joshua Archer, a adult male who works at the embassy. He learns from Joshua that Dr. O Keefe is non bad, he is working for the Embassy. He is now forced to take, between Dr. O Keefe and Kali Cutter, between a scientist working for his state, and a beautiful miss, whose male parent is working against his state. Adam goes to Gaea, and sees all the work Dr. O Keefe is making. After believing, Adam chooses Dr. O Keefe. He starts working for Dr O Keefe, and besides against Mr. Cutter. He helps Dr. O Keefe lead Mr. Cutter in the incorrect way by giving him bogus documents and research. He besides got the existent documents to the Ambassador, even though unhappily, Joshua was killed. Adam continued his occupation with Dr. O Keefe for the remainder of the summer. I would urge The Arm of the Starfish to anyone. I would because it was really electrifying and entertaining. This is a really good book for person who likes escapades. On a graduated table of one to ten I would give this book a nine.

Free Essays on High School Violence

Will Extreme Measures at High Schools Stop Teen Violence? Presented By: Brian Fisher, Jude Gentsch, Sharon McElmeel, Lacy Schilkofski Table of Contents SUMMARY 4 PURPOSE 5 SCOPE 6 LIMITATIONS 6 JUSTIFICATIONS 6 RELATED PUBLICATIONS 7 PRESENT STUDY 9 INTERVIEW INFORMATION 10 THE CHANGING AMERICAN SCHOOLS 10 THREAT OF TEEN VIOLENCE 11 PROBLEMS BEGINNING AT HOME 12 TEENAGERS LEARNING VIOLENCE 13 VIOLENCE FROM THE MEDIA 13 GUNS IN AMERICAN SOCIETY 14 DRUG AND ALCOHOL USE AND TEEN VIOLENCE 15 GANGS AND VIOLENCE 15 MEASURES TO ENSURE SCHOOL SAFETY 16 METAL DETECTORS IN THE SCHOOL 16 WARNING SIGNS OF A TROUBLED CHILD 17 CONCLUSIONS 17 RECOMMENDATIONS 17 WORKS CITED 19 Memorandum To: Mr. Koehl and Mrs. Hovey From: Group #1 Date: 4/8/2003 Re: Memo of Transmittal The following report is the written portion of an overall English and Business Communication presentation. This report is a requirement for the class. The topic covered is school safety. Jude Gentsch, Brian Fisher, Lacy Schilkofski, and Sharon McElmeel researched this topic of school safety different ways. Various sources including the Internet, library books, and current magazines were used to gain information for the report. Each group member interviewed at least two people. Persons interviewed include Normal Community High School's Officer Jeff Caughron, Dr. Alan Chapman, and Mr. Dotzert. Students were also interview to understand what the student population believes is good or bad about the safety of NCHS. The information collected was used for this report and presentation. It is our hope through this report that anyone who wants to know about how safe NCHS is that they can find out by reading or watching our presentation. Summary We intend to show our attendees that outside factors are the cause of teen violence in school. Our group believes that drastic measures inside school will not curb school viol... Free Essays on High School Violence Free Essays on High School Violence Will Extreme Measures at High Schools Stop Teen Violence? Presented By: Brian Fisher, Jude Gentsch, Sharon McElmeel, Lacy Schilkofski Table of Contents SUMMARY 4 PURPOSE 5 SCOPE 6 LIMITATIONS 6 JUSTIFICATIONS 6 RELATED PUBLICATIONS 7 PRESENT STUDY 9 INTERVIEW INFORMATION 10 THE CHANGING AMERICAN SCHOOLS 10 THREAT OF TEEN VIOLENCE 11 PROBLEMS BEGINNING AT HOME 12 TEENAGERS LEARNING VIOLENCE 13 VIOLENCE FROM THE MEDIA 13 GUNS IN AMERICAN SOCIETY 14 DRUG AND ALCOHOL USE AND TEEN VIOLENCE 15 GANGS AND VIOLENCE 15 MEASURES TO ENSURE SCHOOL SAFETY 16 METAL DETECTORS IN THE SCHOOL 16 WARNING SIGNS OF A TROUBLED CHILD 17 CONCLUSIONS 17 RECOMMENDATIONS 17 WORKS CITED 19 Memorandum To: Mr. Koehl and Mrs. Hovey From: Group #1 Date: 4/8/2003 Re: Memo of Transmittal The following report is the written portion of an overall English and Business Communication presentation. This report is a requirement for the class. The topic covered is school safety. Jude Gentsch, Brian Fisher, Lacy Schilkofski, and Sharon McElmeel researched this topic of school safety different ways. Various sources including the Internet, library books, and current magazines were used to gain information for the report. Each group member interviewed at least two people. Persons interviewed include Normal Community High School's Officer Jeff Caughron, Dr. Alan Chapman, and Mr. Dotzert. Students were also interview to understand what the student population believes is good or bad about the safety of NCHS. The information collected was used for this report and presentation. It is our hope through this report that anyone who wants to know about how safe NCHS is that they can find out by reading or watching our presentation. Summary We intend to show our attendees that outside factors are the cause of teen violence in school. Our group believes that drastic measures inside school will not curb school viol...

How to be your own boss

How to be your own boss If you’ve ever had a job with a boss, you’ve probably had at least one of these thoughts at some point, especially on frustrating days: â€Å"I could be the boss, and do it better.†Ã¢â‚¬Å"Why don’t I do that?†And there are a few different ways to â€Å"do that.† One is to rise through the ranks, being a rockstar and getting promoted until get to that place where you’re in charge (though you’ll likely still be accountable to some level of management no matter what). The other way, the true independence route, is to say goodbye to working for others, and go into business for yourself. It’s not the easiest career path, or for everyone, but if this is truly your goal then we can help you figure out how to get started.Are you truly ready?Being your own boss sounds great, but if you’re not in a personal space where you’re mature or capable enough (yet) to handle the potentially large demands of running your own bus iness, it’s important to be honest about that up front. Management consultant Steve Tobak recommends starting with an honest assessment of how you are as an employee to see how well you might function in a situation where you’re depending on yourself to get everything done. For example, people who focus on responsibilities over branding and who seek achievements over power will likely be more successful when it comes time to assume responsibility for every aspect of a business. If you’re seeking to become your own boss just to be a boss (and not necessarily to take on additional responsibility), then this career change might not be the right move for you right now.It comes down to your personal temperament as well. If you do better when given a particular set of goals and benchmarks by someone else, you might struggle a bit when you need to generate those yourself. Or if you struggle with discipline and keeping on task during the workday, there’s a risk t hat the lack of outside constraints may feed your worst tendencies to procrastinate. Definitely ask yourself questions like:How do I respond to high-pressure situations?Do I get angry or upset easily?How effectively do I organize my to-do list and manage my time?How do I set boundaries in my life between work and personal space?Creating your own business requires a lot of honesty about your goals and your reality, as well as a lot of good old-fashioned hustle, since you don’t have the framework of an established company to handle things for you. You’re about to be the boss, but you’re also about to be Human Resources, the CFO, the IT department, and the one on the hook for every business decision. If that level of responsibility makes you a little queasy at this point, then maybe it’s best to table the idea for now and revisit in the future. But if you’re still thinking â€Å"bring it,† it’s time to start formulating your business pla n.Design a plan.Your next step should be deciding explicitly what it is you’ll be doing in your entrepreneurial business. Branding is great, but it comes later. The core business has to come first, so a solid plan is essential in making the decision to go rogue. Ask yourself these questions:What kind of service or product are you providing?Who will be your customers?What are you promising to those customers?What sets you apart from potentially similar vendors competing for the same customers?What are your short- and long-term goals for the business?What strategies do you have to achieve those goals?If you need help coming up with a business plan, there are a number of free and premium services online that can help you craft it, like LivePlan or Microsoft’s Dynamics 365. Every new business is a leap of faith, but you put yourself in a better position with the more information you have about your target audience, your market, and how you plan to develop your business bas ed on the market.Do a test run.Before you take the leap, think about doing a â€Å"soft launch† by creating your business as a side hustle, or a part-time commitment. This is a way of figuring out if this is the right path for you before you’ve committed fully to the idea of ditching your current path for the new one. Plus, it lets you start building a customer base and getting a real sense of what the market is really like- information that will be invaluable when you get to planning to do this full-time. Take a set amount of time to work on your business part-time, and then re-evaluate whether it makes sense to take it full-time. Sure, you’ll be in for a busy few months while you’re working on both, but consider it an essential research process to test the viability of your plan.Consider the money.Before you do anything drastic like quitting your current job, it’s important to do your homework on some baseline financial issues. Finances are an in credibly important consideration here- after all, this is your livelihood. And you’ll be the one writing the paychecks, so there’s not a lot of room for error here if you want to be able to keep your personal finances afloat. Gather your personal financial records and your favorite calculator, because it’s time to answer some brutally honest questions:Are there startup costs associated with your business idea? Will you need to buy specialized equipment or technology? Will you need to buy or rent a workspace? How much money would you need to have up front just to get started?What are the week-to-week operating costs?How long are you able to go without a paycheck, if your business is slow to develop? Do you have enough savings to get you by?Will you need to hire employees or contractors, or will it just be you? If it’s the latter, what can you afford to pay them?It may be that after your financial analysis, you find you aren’t quite ready to quit you r job and go it alone just yet. And that’s okay- it gives you more time to plan, set goals, and lay the groundwork for your business. What’s not quite right for now be much more viable in a year or two.Decide who’s on your team.Another essential element is your support network. Your company may be just you at first, and that’s a lot of pressure. What friends or family do you have in place to help provide a balance for that? Do you have people you trust who can listen to you and help you talk through decisions and provide valuable feedback?You should also start building your network in general, both using online social networks like LinkedIn and joining professional associations in your field. There are also organizations that specifically support small business owners, so you should do a little digging online to see if there are any specific to your field or your state/city/town.Build your brand.Self-marketing is going to be one of the best tools you have at your disposal as you get started with a new business. Creating dedicated social media profiles (apart from your personal ones) on Facebook, Twitter, LinkedIn, Instagram, and whatever-platform-comes-next is a no-brainer. And make sure you stay engaged in those accounts, posting new content and updating the world on your achievements, expertise, and services.You’ll also need a website- ideally, one designed professionally. There are lots of hosting services that also help you build your sleek, functional site. This is not a job for your cousin’s friend’s roommate who wants to test out his design skills. Once you have your own URL and platform, you can use a blog, photo gallery, portfolio, and email to do outreach to potential customers.Get ready to make the transition.This is not the time for burning bridges, so you need to think about a careful transition from your current job to your entrepreneurship. This is especially true if your new company will be in th e same field. People talk, and other people who make ugly exits will be talked about. No matter how disgruntled you may be in your current gig, it’s important to exit gracefully. That means figuring out a timetable for quitting (potentially more than the standard two weeks) to figure out how to disentangle from your job. You may also want to consider asking your current boss if you can go part-time for a transition period. If that’s not an option, then a traditional exit is fine. You’ll need to give notice, and write a resignation letter. You don’t have to explicitly say what you’re doing next- â€Å"pursuing new opportunities† covers it.During this transition period, you should also see if there’s any fine print in your employment contract about pursuing clients or competitive job opportunities. Some companies have a â€Å"non-compete† clause that tries to limit what former employees can do in the same field.So what do you thi nk? Are you ready to make the transition from employee to boss? Or if not right now, is it something you can see in the near-ish future? We wish you all the best, entrepreneurs, and would love to hear what’s worked for you (and what hasn’t) in pursuit of being your own boss.

Appreciative Inquiry of David Cooperrider Essay - 2

Appreciative Inquiry of David Cooperrider - Essay Example The questions asked are affirmative in nature and it focuses on the topic valuable to the people who are involved and directed at topics and issues for the success of the organization. This inquiry identifies â€Å"the area† where the organization needs to change. The change can be of different types which are as follows:   When an organization has to adapt to external factors, it may go through a major strategic change. Strategic organizational changes are usually quite transformative in nature as they include major adjustments and complete upheavals of the present way the organization operates.   People changes can be of large-scale or incremental. Large-scale people changes include replacement of the top executives with new employees in order to change the entire organization’s culture. Smaller-scale or incremental people changes include sending of management workers to team-building workshops and classes. These changes can be planned or unplanned, which may impact the employee’s attitudes towards work, behaviors of the individual and their performances.   Process changes define to be an attempt to improve the overall workflow efficiency and productivity of the organization. Organizations implementing these types of changes are highly successful when the new innovative process is applied to employee groups and the outcome of the new process work (Sharma, 2008).   In Silkeborg Council (Denmark) the problem in every department was absenteeism. The average number of working days that are lost over the first six months of 2001 was 9.25. One of the departments in which absenteeism was very high was the elderly care department. At this stage, the employees and the employers are inquired about the reason for absenteeism and then they are informed about the type of change which should be undertaken by them.   

Hawaiin Punch Case Study Example | Topics and Well Written Essays - 750 words

Hawaiin Punch - Case Study Example The marketing division plans on using social media so as to change from child centered focus to the actual purchaser (mothers). The company plans to reach to the Hispanic mothers, African American mothers as well as the multicultural and urban children. Through social media, the company can market its innovated brands. The new brands developed by the company were inspired by Hispanic flavors which also attracted the non Hispanic households. Since the new flavors were solely sold through the finished goods network, social media can be employed to increase their awareness on the end users as well as well as the indirect users. Currently the Company’s sales stand at $66, 262,410 realized through analog and print media. Through employment of social media, the soft drink company can later on evaluate the impact of social media from its sales volume. Social media advertising has the advantage of causing longer shelf time effect at lower costs. The company incurs extra allowances on payment of shelf space on new flavors with varied package sizes to the retailers. The allowance prices for the juice drink aisle and juice ranged from $15,000 to $250,000 per SKU for supermarket space. The amounts rise to $2.8 million allowance-cost per SKU for a national supermarket distribution shelf space. Based on the U.S per capita beverage consumption, the carbonated soft drinks consumption in 2004 were a solid 52.3 gallons which constitutes 28.7% market share. In 2004, the Hawaiian Punch producing Company made a profit of $66,262,410 which was majorly realized through analog and print advertising. Currently the product has a 94% brand recognition in the USA which is an exemplary figure in reference to its market share. In 2004, the company incurred 78% expense in cost of goods sold which was significantly contributed by its huge advertisement costs. The company has bears an enormous task in evaluating its brand equity, its direct consumers and trade consumers.